Learn the fundamentals of advertising that stand the test of time and trends!
VP Marketing communication
Robosoft Technologies| Ex FCB Ulka| Ex Grey
Overview of the session
Since the rise of digital marketing and social media platforms, there’s been a debate in advertising & marketing circles about the changing nature of the industry. Some have even proclaimed ‘advertising is dead’. Every now and then, a new buzzword, platform or technology is declared the ‘next big thing’ replacing all that we know and practiced in the business of advertising. But have the fundamentals of marketing communication really changed? In this session we explore the basics that have stood the test of time with some, hopefully inspiring examples – both classic and contemporary.
Here is the Sneak peek
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