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Masterclass

Is New Advertising All That New?

Learn the fundamentals of advertising that stand the test of time and trends!

Lakhsmipathy Bhatt

VP Marketing communication
Robosoft Technologies| Ex FCB Ulka| Ex Grey

Overview of the session

Since the rise of digital marketing and social media platforms, there’s been a debate in advertising & marketing circles about the changing nature of the industry. Some have even proclaimed ‘advertising is dead’. Every now and then, a new buzzword, platform or technology is declared the ‘next big thing’ replacing all that we know and practiced in the business of advertising. But have the fundamentals of marketing communication really changed? In this session we explore the basics that have stood the test of time with some, hopefully inspiring examples – both classic and contemporary.

What is covered in this session?

Group 25

Basics of effective marketing communications

Created by potrace 1.10, written by Peter Selinger 2001-2011

Advertising Fundamentals

Created by potrace 1.10, written by Peter Selinger 2001-2011

Examples of creative campaigns which have used media & platforms relevant for their times

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Key characteristics of traditional and ‘new’ media

Here is the Sneak peek

Watch Full Session

Masterclass: Is New Advertising All That New?

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Join our Community

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Hire Top Marketing Talent

Engage with handpicked, best in class marketing talent to unlock your brand’s true potential across multiple formats. Freelancers, Fulltime or Agencies.

Join our Community

Be part of a passionate marketing tribe. Apply to discover opportunities that will bring out the best in you.

Download our free Marketing White Paper

Celebrity Endorsements- Pros, Pitfalls, and Principles

Download our free Marketing White Paper

Celebrity Endorsements- Pros, Pitfalls, and Principles