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Masterclass

Build an integrated marketing campaign,
in a hyper digitized world.

Tell compelling brand stories

Dipashree Das

Senior Marketer, Global OTT
Platform | Ex Unilever, Singtel & NDTV

Overview of the session

The pandemic has had a lasting impact on the way we do business. In 2021, the dust is still settling and marketing, the way we know it, may never be the same. Especially with a huge world population moving online for the first time.
For a marketer in 2021, there is no shortage of channels to harness. Understanding how consumer purchase pathways have evolved and choosing the right channels to tell your brand/ product story can amplify your message for far greater impact. And there are some key principles that apply, irrespective of the industry you’re in.

What is covered in this session?

Group 25

Consumer purchase pathways and how they've evolved

Created by potrace 1.10, written by Peter Selinger 2001-2011

Choosing the parameters to help you help make the best channel choices in 2021

Created by potrace 1.10, written by Peter Selinger 2001-2011

How to think about Phygital campaigns

noun_Communication_1254825

The key to impactful storytelling across multiple channels

Here is the Sneak peek

Watch Full Session

Masterclass: Build an integrated marketing campaign,
in a hyper digitized world.

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Hire Top Marketing Talent

Engage with handpicked, best in class marketing talent to unlock your brand’s true potential across multiple formats. Freelancers, Fulltime or Agencies.

Join our Community

Be part of a passionate marketing tribe. Apply to discover opportunities that will bring out the best in you.

Hire Top Marketing Talent

Engage with handpicked, best in class marketing talent to unlock your brand’s true potential across multiple formats. Freelancers, Fulltime or Agencies.

Join our Community

Be part of a passionate marketing tribe. Apply to discover opportunities that will bring out the best in you.

Download our free Marketing White Paper

Celebrity Endorsements- Pros, Pitfalls, and Principles

Download our free Marketing White Paper

Celebrity Endorsements- Pros, Pitfalls, and Principles