Understand the basics of distribution when it comes to an FMCG products and the common mistakes to avoid. You will learn to measure what’s important and what to ignore when launching your product in the market.
Build an integrated marketing campaign, in a hyper digitized world
Understand how consumer purchase pathways have evolved and right approach to selecting the channels to tell compelling brand stories
Is New Advertising All That New?
Learn Fundamentals of Advertising that stand the test of time and trends with Lakshmipathy Bhatt
Fast Cheap & Viral
Book discussion where ace marketer and bestselling author Aashish Chopra shares the secrets behind his success lessons learnt and honed over the years
Decoding Dunzo's Marketing
How does Dunzo get it right.. every time? Understand how a brand can define its tone of voice, express its point of view and learnt about the do's and don'ts of 'moment marketing.
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