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Workshop

Power of Brand Purpose

No jargon, no fluff. Just practical, applicable knowledge.

24th July 2022, 2PM IST

Duration - 1 day, 4 hours

Weekend session

Online live workshop

₹ 2500/- Introductory price

About the program

Brand purpose is one of the most misunderstood topics in brand building. On the one hand, brand purpose as a brand building tool has been misused a lot, leading to accusations of purpose washing. On the other hand, we live in an era where consumers hold brands accountable in more ways than one, and where ‘conscious consumerism’ is on the rise.

Where does the balance lie? How can brand builders use brand purpose sustainably to grow brands? How can purposeful brands be identified?

We will explore all this and more in this workshop.

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Conducted by brand builders

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Live Case
Studies

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Interactive breakout sessions

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Access to a premier marketing community

Workshop Schedule

Session Topics

Defining brand purpose

Case Studies
Brand purpose identification framework
Interactive exercise
Brand purpose articulation framework
Examples
Key watchouts of brand purpose
Interactive exercise

What you will learn ?

What is brand purpose and more importantly, what it is not.

Why is brand purpose important in today’s world.

How to identify a great brand purpose (a practical framework).

How to unearth a great brand purpose (a practical framework).

Hands on interactive sessions, solving real life case studies.

Who is the workshop for?

Group 20

Entrepreneurs

Group 26

Marketers

Group 28

Business school graduates

Group 20

Entrepreneurs

Group 26

Marketers

Group 28

Business school graduates

Group 31

Startup teams

Group 31

Startup teams

Group 33

Creative agencies

Group 34

Business consultants

Group 33

Creative agencies

Group 34

Business consultants

Meet Our Mentors

Gurudev Prasad

MICA, Partner &
Co-Founder
BusyBeeBrands

Suharsh Dixit

XLRI, Partner and
Co-Founder
BusyBeeBrands

Sandeep Nair

IIM Bangalore, ex-Swiggy,
ex-P&G, ex-Reckitt &
Benckiser

Curated by BusyBeeBrands

Learnings distilled from a combined experience of 30+ categories and 50+ brands by India’s leading brand strategy and consumer insights firm.

See what people are saying

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Why Winnerbrands
Academy ?

Learn from experts

Micro learning anywhere

For the marketers by the marketers

Network with top marketing Minds

Marketing insights you can use

Download our free Marketing White Paper

Celebrity Endorsements- Pros, Pitfalls, and Principles

Download our free Marketing White Paper

Celebrity Endorsements- Pros, Pitfalls, and Principles