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Workshop

Building an Insight Mindset

No jargon, no fluff. Just practical, applicable knowledge.

28th May 2022, 2PM IST

Duration - 1 day, 4 hours

Weekend session

Online live workshop

₹ 2500/- Introductory price

About the program

As marketers, entrepreneurs or professionals all of us know that great consumer insights can help build lasting brands, businesses & human relationships. But many of us struggle to unearth great insights in real life and in business. This course is an endeavour to nurture an ‘Always- On’ Insight Mindset.

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Conducted by brand builders

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Live Case
Studies

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Interactive breakout sessions

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Access to a premier marketing community

Workshop Schedule

Part 1

Defining insight

What is an insight? Differentiating between insights & data. Group exercise on insight mining. Real industry case study.

The Insights Test

Filters for recognising a great insight. Real-life examples to understand these filters. Industry case study where everything comes together.

Breakout session

Group exercise where participants decode & critique a brand's insight.

Part 2

How to build an 'Always -On' Insight Mindset

Identifying the cultural and behavioural sources of insights. Real life examples of brands harvesting insights. Best practices for insightful consumer interactions.

Insighting framework

Replicable framework to help generate great insights consistently. Industry case studies to show how this framework can help develop insight thinking.

Breakout session

A real life brand problem where participants will put the insighting framework to action.

What you will learn ?

What is an insight and more importantly, what it is NOT.

Difference between having an insight and having just more data.

How to build and hone an always-on insight mindset with simple and replicable approaches to insight development.

A practical insighting framework for easy reference.

Hands on interactive sessions, solving real life case studies.

Who is the workshop for?

Group 20

Entrepreneurs

Group 26

Marketers

Group 28

Business school graduates

Group 20

Entrepreneurs

Group 26

Marketers

Group 28

Business school graduates

Group 31

Startup teams

Group 31

Startup teams

Group 33

Creative agencies

Group 34

Business consultants

Group 33

Creative agencies

Group 34

Business consultants

Meet Our Mentors

Gurudev Prasad

MICA, Partner &
Co-Founder
BusyBeeBrands

Suharsh Dixit

XLRI, Partner and
Co-Founder
BusyBeeBrands

Sandeep Nair

IIM Bangalore, ex-Swiggy,
ex-P&G, ex-Reckitt &
Benckiser

Curated by BusyBeeBrands

Learnings distilled from a combined experience of 30+ categories and 50+ brands by India’s leading brand strategy and consumer insights firm.

See what people are saying

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Why Winnerbrands
Academy ?

Learn from experts

Micro learning anywhere

For the marketers by the marketers

Network with top marketing Minds

Marketing insights you can use

Download our free Marketing White Paper

Celebrity Endorsements- Pros, Pitfalls, and Principles

Download our free Marketing White Paper

Celebrity Endorsements- Pros, Pitfalls, and Principles