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Building an Insight Mindset

No jargon, no fluff.

Just practical, applicable knowledge

Pre register for next batch

Dates to be announced


2 Days, 3 Hrs per day


Weekend sessions (dates to be announced )


Online live workshop


INR 5000/- 2500/- Introductory price

Learnings distilled from a combined experience of 30+ categories and 50+ brands by India's leading brand strategy and consumer insights firm

About the program

As marketers, entrepreneurs or professionals all of us know that great consumer insights can help build lasting brands, businesses & human relationships. But many of us struggle to unearth great insights in real life and in business 

This course is an endeavour to nurture an 'Always- On' Insight Mindset

Conducted by brand builders

  Live Case Studies

Interactive breakout sections

Exclusive access to a premier marketing community 

Workshop schedule

Day 1

  • What is an insight
  • Differentiating between insights & data
  • Group exercise: on insight mining
  • Real Industry case study
  • Filters for recognising a great insight
  • Real-life examples to understand these filters
  • Industry case study where everything comes together

Group exercise where participants decode & critique a brand's insight

Day 2

  • Identifying the cultural and behavioural sources of insights
  • Real life examples of brands harvesting these insights
    best practices for insightful consumer interactions 
  • Replicable framework to help generate great insights consistently
  • Industry case studies to show how this framework can help develop insight thinking

A real life brand problem where participants will put framework to action.

What you will learn?

What is an insight and more importantly, what it is NOT.

Difference between having an insight and having just more data.

How to build and hone an always-on insight mindset with simple and replicable approaches to insight development. 

A practical insighting framework for easy reference

Hands on interactive sessions, solving real life case studies

Pre register for next batch


Gurudev Prasad

MICA, Partner & Co-Founder BusyBeeBrands

Suharsh Dixit

XLRI, Partner and Co-Founder BusyBeeBrands

Sandeep Nair

IIM Bangalore, ex-Swiggy, ex-P&G, ex-Reckitt & Benckiser

Who is the workshop for?

Business school graduates
Startup teams
Creative agencies
Business consultants

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For any query on workshop, drop us a note. For urgent enqueries call us on +91 7406270000

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