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Brand Spotlight - Case Studies

Aaja Meri Gaadi Mein Baith Jaa – a case study of Tata Motors’ stunning turnaround

June 3, 2023

How Indigo airlines has built a beloved brand – a case study

May 15, 2023

Daag Acche Hain- A Case Study On Surf Excel

March 3, 2023

Domino’s: A case-study of Pizzas and Perseverance

February 10, 2023

Brand Opinions

Brand Loyalty: The Great Marketing Mirage?

February 3, 2024

Influencer Marketing | Practice, Principles & Pay-Offs | Marketing Whitepaper

February 2, 2024

Unleashing the Animal – An analysis of consumer response to the monster hit of 2023

January 20, 2024

Vocal for Local: decoding the rise of homegrown brands

October 1, 2023

Marketing 101

What’s a Brand and Why Should You Care?

November 6, 2023

How to deal with Trolls?

October 10, 2023

Decoding Meme Marketing

September 23, 2023

Kaho Na PR Hai – how PR can be a valuable arsenal in the new-age marketing toolkit

August 4, 2023

Our favorite stuff

Top 3 campaigns from 2023 – by Diptakirti Chaudhuri

January 5, 2024

Top 3 campaigns from 2023 – by Nikhil Narayanan

December 29, 2023

Newsletters we love

October 27, 2022

5 interesting podcasts worth listening to

October 4, 2022

Lessons from experts

7 lessons from Chai Point

December 3, 2022

The power of habits with Rajan Singh

November 26, 2022

Spotting Greatness in the Early Stage Startups

November 24, 2022

Fast, cheap and Viral: How to Create Game-Changing Content on a Shoestring Budget

November 21, 2022