How challenger brands are rewriting the brand building playbook. Manu Prasad has spent a lot of his career helping upstart brands stand up to giant legacy players. And he’s done so successfully across industries like fashion, furniture and finance.
Listen in as Gurudev unearth Manu’s insights on how challenger brands can make a big splash and the notable trends in the evolution of brand-building in recent years.
How Challenger Brands are rewriting the Brand -Building Playbook
Here is the Sneak peek
How challenger brands are rewriting the brand building playbook
Manu is a full stack marketer with nearly two decades of experience across most fields of marketing. He is equally comfortable with the GRP and CPC worlds. He has worked with both legacy and startup brands, and spent a lot of time in the trenches. We couldn’t find anyone better suited than him to talk to us about how challenger brands are rapidly re-crafting the whole brand building playbook in front of our eyes.
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