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How Challenger Brands are rewriting the Brand -Building Playbook

How challenger brands are rewriting the brand building playbook. Manu Prasad has spent a lot of his career helping upstart brands stand up to giant legacy players. And he’s done so successfully across industries like fashion, furniture and finance.

Listen in as Gurudev unearth Manu’s insights on how challenger brands can make a big splash and the notable trends in the evolution of brand-building in recent years.

Manu Prasad

CMO Scripbox

How Challenger Brands are rewriting the Brand -Building Playbook

What is covered in this session?

Group 25

Advantages and Disadvantages of being a challenger brand

Created by potrace 1.10, written by Peter Selinger 2001-2011

How has the role of a brand manager evolved?

Created by potrace 1.10, written by Peter Selinger 2001-2011

What is brand purpose?

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What makes a great community?

Here is the Sneak peek

How challenger brands are rewriting the brand building playbook

Manu is a full stack marketer with nearly two decades of experience across most fields of marketing. He is equally comfortable with the GRP and CPC worlds. He has worked with both legacy and startup brands, and spent a lot of time in the trenches. We couldn’t find anyone better suited than him to talk to us about how challenger brands are rapidly re-crafting the whole brand building playbook in front of our eyes.

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Hire Top Marketing Talent

Engage with handpicked, best in class marketing talent to unlock your brand’s true potential across multiple formats. Freelancers, Fulltime or Agencies.

Join our Community

Be part of a passionate marketing tribe. Apply to discover opportunities that will bring out the best in you.

Hire Top Marketing Talent

Engage with handpicked, best in class marketing talent to unlock your brand’s true potential across multiple formats. Freelancers, Fulltime or Agencies.

Join our Community

Be part of a passionate marketing tribe. Apply to discover opportunities that will bring out the best in you.

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Celebrity Endorsements- Pros, Pitfalls, and Principles

Download our free Marketing White Paper

Celebrity Endorsements- Pros, Pitfalls, and Principles