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Decoding Dunzo's Marketing

Dunzo finds itself in an enviable position from a brand and marketing perspective. It has an audience that looks forward to its push notifications because of how they combine pop culture references with witty wordplay. In a world where push notifications have a reputation for being annoying, that’s no mean feat.

In this conversation with Sai Ganesh, who heads brand at Dunzo, we find out how the company has managed to establish a strong brand image and a content strategy that combines a strong voice with share-worthiness.

Sai Ganesh

Brand Lead Dunzo, Ex Zomato, AB INBEV,
SABMILLER, HANES, TVS Motors

Decoding Duzo's Marketing

What is covered in this session?

Group 25

Moment Marketing

Created by potrace 1.10, written by Peter Selinger 2001-2011

Content Inspiration

Created by potrace 1.10, written by Peter Selinger 2001-2011

Define Brand Tonality

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Hiring Creative team

Here is the Sneak peek

Decoding Dunzo’s marketing playbook

Few months ago, I had a fascinating conversation with Sai Ganesh, Brand Lead@Dunzo . It was a masterclass on how to build digital first brands. Here are my top takeaways from our conversation- the underlying principles that make Dunzo one of the most loved brands of our times. Here you go:

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Hire Top Marketing Talent

Engage with handpicked, best in class marketing talent to unlock your brand’s true potential across multiple formats. Freelancers, Fulltime or Agencies.

Join our Community

Be part of a passionate marketing tribe. Apply to discover opportunities that will bring out the best in you.

Hire Top Marketing Talent

Engage with handpicked, best in class marketing talent to unlock your brand’s true potential across multiple formats. Freelancers, Fulltime or Agencies.

Join our Community

Be part of a passionate marketing tribe. Apply to discover opportunities that will bring out the best in you.

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Celebrity Endorsements- Pros, Pitfalls, and Principles

Download our free Marketing White Paper

Celebrity Endorsements- Pros, Pitfalls, and Principles