Dunzo finds itself in an enviable position from a brand and marketing perspective. It has an audience that looks forward to its push notifications because of how they combine pop culture references with witty wordplay. In a world where push notifications have a reputation for being annoying, that’s no mean feat.
In this conversation with Sai Ganesh, who heads brand at Dunzo, we find out how the company has managed to establish a strong brand image and a content strategy that combines a strong voice with share-worthiness.
SABMILLER, HANES, TVS Motors
Decoding Duzo's Marketing
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Decoding Dunzo’s marketing playbook
Few months ago, I had a fascinating conversation with Sai Ganesh, Brand Lead@Dunzo . It was a masterclass on how to build digital first brands. Here are my top takeaways from our conversation- the underlying principles that make Dunzo one of the most loved brands of our times. Here you go:
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