We have written a new White Paper on Celebrity Endorsements - Pros, Pitfalls, & Principles. Click to read.

You are a Brand! – Part 2

This is part 2 of a two part series. To read the first part, click here. Principles, Perks and Perils of Personal Brand Building In our last edition of FreeFlowing we touched upon the premise of personal branding and explained why building a personal brand is important for everyone. In an increasingly individualistic and interconnected … Read more

You are a Brand! – Part 1

A prophecy that turned true This is part I of a two part series. To read part II, click here. Way back in 1997, celebrated business consultant Tom Peters wrote a magnificently prescient article in the Fast Company magazine. Titled “The Brand called You,” it was almost a deep prophecy about how the hitherto nebulous … Read more

Brand positioning – Part I

This is part 1 of a two part series. To read the second part, click here. What is Brand Positioning? In their 2001 classic, “Positioning: The Battle for Your Mind”, Al Ries and Jack Trout defined Positioning as “an organized system for finding a window in the consumers’ mind”. This definition states 2 very important … Read more

Kitaben Bahut Si Padhi Hongi Tumne…

World reading day (April 23) is 2 weeks behind us. All of us here at WinnerBrands are voracious readers, and there is nothing we love more than to geek out on marketing and business books. For this week’s edition of FreeFlowing, we, therefore, decided to bring you a list of business books by Indian authors … Read more

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Celebrity Endorsements- Pros, Pitfalls, and Principles

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Celebrity Endorsements- Pros, Pitfalls, and Principles

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