Akhil P Nair 
This is part 2 of a two part series. To read the first part, click here. Principles, Perks and Perils of Personal Brand Building In our last edition of FreeFlowing we touched upon the premise of personal branding and explained why building a personal brand is important for everyone. In an increasingly individualistic and interconnected … Read more
A prophecy that turned true This is part I of a two part series. To read part II, click here. Way back in 1997, celebrated business consultant Tom Peters wrote a magnificently prescient article in the Fast Company magazine. Titled “The Brand called You,” it was almost a deep prophecy about how the hitherto nebulous … Read more
This is part 2 of a two part series. To read the first part, click here. Positioning: A quick recap In our last edition of free flowing, we talked about the concept of brand positioning and introduced the 3-R model for identifying a good positioning. You can read the full article here. We also touched upon … Read more
This is part 1 of a two part series. To read the second part, click here. What is Brand Positioning? In their 2001 classic, “Positioning: The Battle for Your Mind”, Al Ries and Jack Trout defined Positioning as “an organized system for finding a window in the consumers’ mind”. This definition states 2 very important … Read more
Of Ice Creams and Introspections… Recently, Baskin Robbins changed its logo. Quite a departure from its earlier logo, which with its bright pink and blue colours and sacrosanct number 31 (to stand for 31 flavours, one flavour for each day of the month) conveyed a cheerful, bright image. This is what the creative agency that … Read more
Packaged food is a difficult category to make a dent in, for the simple reason that it is cluttered. There are a lot of players, with almost everyone saying fairly similar things. In such a cluttered category, it is really tough to break out of the pack and build a strong brand. So, when we … Read more
World reading day (April 23) is 2 weeks behind us. All of us here at WinnerBrands are voracious readers, and there is nothing we love more than to geek out on marketing and business books. For this week’s edition of FreeFlowing, we, therefore, decided to bring you a list of business books by Indian authors … Read more
Celebrity Endorsements- Pros, Pitfalls, and Principles
Celebrity Endorsements- Pros, Pitfalls, and Principles
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