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The power of habits with Rajan Singh

The power of habits with Rajan Singh, Founder: HabitStrong Seven key takeaways from my FreeFlowing conversation with Rajan Singh on the power of habits: “Changing our life is not that hard, provided we get one small thing right: don’t compromise on the small things. If we can be relentlessly consistent we can achieve anything.” Learning … Read more

iD – Good, Better, Batter

“The product selection is very important. Don’t over-engineer.” – PC Musthafa, capturing the essence of iD’s approach towards innovation ¹. Musthafa, an ambitious youth hailing from an impoverished background, was no stranger to dealing with lack of resources and structure. He failed in class 6 and almost dropped out of school for good, before being … Read more

Fast, cheap and Viral: How to Create Game-Changing Content on a Shoestring Budget

1. Every company today is a media company For any startup founder who wants to build a brand, you need to part of conversations on social media, because that is where the audience is, and that is where they are engaged. If all companies think like media companies, they will realise that they their content … Read more

Baby ko Bass Pasand Hain – the resounding success story of boAt

Launched in 2016, boAt has become a well-recalled and highly celebrated startup brand in a short span of 6 years. Businesswise too, boAt is sailing pretty in the market – leading the Indian wearables market with a 34.3% market share in 2022, growing at a 76.6% y-o-y rate.¹ boAt’s rise to this success has not … Read more

K-12 Ed-Tech in Post-Pandemic World- an inevitable course correction or a missed opportunity?

Note: This article is scoped for B2C segment in K-12 Ed-Tech industry in India. Also, while much has been written about the topic from ed-tech companies’ perspective, in this article we have taken a consumer cut- a lot of which has been informed by BusyBeeBrands primary research among parents and students across India. April 2020 … Read more

Marketing to Fandoms: From WHAT? To WOW!

This is part of an ongoing series of FreeFlowing articles penned by guest authors. Our guest author for the day is Vineet Kanabar. Vineet Kanabar is a creator among marketers and a marketer among creators. He’s led marketing teams at Startups and MNCs, built content marketing strategies & capabilities and delivered 100s of millions of … Read more

Newsletters we love

In today’s knowledge economy, perhaps trading your contact id and some level of personal data in exchange for the promise of a periodic value add is the ultimate form of trust-based transaction. The best newsletters to subscribe to are well worth their weight in gold in such transactions. For the price of a name and … Read more

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Celebrity Endorsements- Pros, Pitfalls, and Principles

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Celebrity Endorsements- Pros, Pitfalls, and Principles

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