Akhil P Nair 
It has been 5 years since we started WinnerBrands. During this period, we have seen both ups and downs- that include growing revenue and burning money every month, temporarily pausing our operations, pivoting to a different business model and finally building a profitable business that counts some of the largest and fastest-growing organizations among its … Read more
The job of advertising is to communicate product benefit, increase brands’ top-of-mind recall and enable it to remain in consumers’ consideration. But some pieces of communication go above and beyond this and bring about a paradigm shift in how the brand and the category are perceived. Let’s look at a few brand campaigns over the … Read more
One of the biggest fears of brand managers handling CPG brands is the threat of commoditization. Once a category becomes commoditized, the brands in it quickly start a price spiral to the bottom, and soon nobody makes any real money. This threat almost became a reality for Surf, a detergent powder brand sold by Hindustan … Read more
Brand Collaboration is a strategic partnership between two brands to create an offering that benefits both brands and their respective consumers. The right collab can help a brand tap into an additional consumer base that mirrors its own and offer its own patrons an additional reason to choose the brand. Also, given that each party … Read more
The classic definition of Brand Loyalty is “the tendency for customers to favour one brand, consistently, above its competitors.” Brand loyalty has always been a valuable asset. But in recent times increased competitive clutter and decreased attention spans have made it an elusive currency. In this article, we list three of our favourite global brands … Read more
Both Domino’s and Pizza Hut opened their first outlet in India in 1996. Pizza at that time was an alien concept for many Indians. For a newly liberalized economy that envied the unbridled freedom of the American way of life and aspired for American brands (like Coke, Ray Ban, Levi’s, etc), Pizza was seen more … Read more
When it comes to marketing and brand building, not all categories are equal. Some categories have features or benefits that are hard to understand for consumers without expert help. Such categories spawn gatekeepers- perceived experts who influence average consumers’ understanding of the subject and hence the brand choice. Examples range from categories as varied as … Read more
Note: We believe that the ultimate success of an ad campaign is determined by whether it increased brand equity and drove revenue for the brand. However, it is not always possible to know the results of the campaign as brand financials are proprietary information. Hence the ads we are showcasing in this article are the … Read more
For kids born in the 80s, one of the most enduring memories of childhood and later on, of college, would be hot steaming bowls of Maggi noodles served on multiple occasions – as a treat, as a late-night hunger saviour, as a go-to SOS snack or as a base for exciting culinary experiments. A versatile … Read more
Note from FreeFlowing team: This article has been co-authored by Gurudev Prasad and Suharsh Dikshit, the co-founders at BusyBeeBrands, as they reminisce over 8 years of their journey and cull out some interesting life lessons. December 2022 marks 8 years since we started BusyBeeBrands- a boutique brand-building firm. This 8-year journey has been nothing short … Read more
Celebrity Endorsements- Pros, Pitfalls, and Principles
Celebrity Endorsements- Pros, Pitfalls, and Principles
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