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Employer Branding – Building a compelling Employee Value Proposition – Part II

This is part 2 of a two part series. To read the first part, click here. In our last FreeFlowing article we introduced the topic of employer branding and discussed why it’s important. In this newsletter, we will breakdown the concept of “Employee Value Proposition” or EVP, that is the bedrock for employer branding efforts. … Read more

What brands can learn from Bollywood

Note from the FreeFlowing team: This is the first of a series of FreeFlowing articles penned by guest authors. We believe complacency kills creativity. One of the ways to prevent that from happening is to constantly solicit creative and incisive marketing thoughts from practitioners outside our team. This series is a humble first step in … Read more

You are a Brand! – Part 2

This is part 2 of a two part series. To read the first part, click here. Principles, Perks and Perils of Personal Brand Building In our last edition of FreeFlowing we touched upon the premise of personal branding and explained why building a personal brand is important for everyone. In an increasingly individualistic and interconnected … Read more

You are a Brand! – Part 1

A prophecy that turned true This is part I of a two part series. To read part II, click here. Way back in 1997, celebrated business consultant Tom Peters wrote a magnificently prescient article in the Fast Company magazine. Titled “The Brand called You,” it was almost a deep prophecy about how the hitherto nebulous … Read more

Brand positioning – Part I

This is part 1 of a two part series. To read the second part, click here. What is Positioning? In their 2001 classic, “Positioning: The Battle for Your Mind”, Al Ries and Jack Trout defined Positioning as “an organized system for finding a window in the consumers’ mind”. This definition states 2 very important facts … Read more

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Celebrity Endorsements- Pros, Pitfalls, and Principles

Download our free Marketing White Paper

Celebrity Endorsements- Pros, Pitfalls, and Principles