We have written a new White Paper on Celebrity Endorsements - Pros, Pitfalls, & Principles. Click to read.

When should brands speak up, and when should they shut up?

Come International Women’s day, Valentine’s day, or Teacher’s day, every marketer gets excited and anxious in equal measure. What should their brand say this year? The question looms large in all brand meetings, and agencies and brand marketers feel the FOMO, the pressure to say something, anything, to remain relevant. And a lot of them … Read more

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Celebrity Endorsements- Pros, Pitfalls, and Principles

Download our free Marketing White Paper

Celebrity Endorsements- Pros, Pitfalls, and Principles

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