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Is New Advertising 

All That New?

| Learn Fundamentals of Advertising that stand the test of time and trends!

| 19th June 2021 ,  3- 4:30 PM IST

Free session with Limited seats |

Live Session with Q&A

Delivery by Real Experts

Applicable Knowledge

About the session


Since the rise of digital marketing and social media platforms, there’s been a debate in advertising & marketing circles about the changing nature of the industry. Some have even proclaimed ‘advertising is dead’. Every now and then, a new buzzword, platform or technology is declared the ‘next big thing’ replacing all that we know and practiced in the business of advertising. But have the fundamentals of marketing communication really changed? In this session we explore the basics that have stood the test of time with some, hopefully inspiring examples - both classic and contemporary.   

What will you learn?


1

Basics of effective marketing communications 

2

Examples of creative campaigns which have used media & platforms relevant for their times

3

Key characteristics of traditional and ‘new’ media  

About the Speaker


Lakshmipathy Bhat is a seasoned Marketing Communications professional. He has been part of an industry which has seen tremendous change since the print & TV-led early 90s to the digital world of today. In his advertising career he has worked with Grey Advertising and FCB Ulka in India, Bangladesh and Sri Lanka. He has worked with clients such as P&G, BAT, GSK, Sara Lee, Wipro Consumer Care & Lighting and ITC Foods. After a failed stint in entrepreneurship, he is now VP- Marketing Communications at a B2B digital transformation company. His personal blog, ‘Bhatnaturally’ has been around since 2008 through which he shares views on the business of advertising & creativity. He is also a columnist and guest blogger at leading trade & business publications.

 

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